Get Reliable Tourism Market Research From Mandala Research

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The competition for tourism dollars is stronger than ever. Travelers want the best value for their vacation dollars, so accurate tourism market research is a valuable tool to help lure travelers to your destination. Mandala Research has the knowledge and experience to provide research that can maximize the attractiveness of your destination.

Mandala Research has been providing market research to the United States government, municipalities, as well as some of the most well-known names in the hospitality industry for 25 years. Their research has given insight into what tourists want when they visit the most popular destinations. When people vacation in today's uncertain economy, they want to get maximum value for their money. This research will give insights into what travelers are looking for and how best to meet their needs. It also can help improve tourist satisfaction in areas that may be lacking and help generate more word-of-mouth buzz even if your destination is already popular. The key to staying successful is having accurate research and the experts at Mandala Research can always help, no matter what your needs.

Mandala Research breaks their research down into specific studies depending on your clientele and demographics. Their specialty is keeping you apprised of who visits your destination and what the preferred activities are during any given visit. One of their most popular research studies is "The Cultural and Heritage Travel Study". The research contained in this study tracks the behavior of tourists and the importance of visiting popular cultural and historic destinations. Now that people tend to multi-task every area of their lives, tourism market research shows that travelers are exhibiting the same behavior when on vacation. It also illustrates that tourists want to overlap important cultural and historic destinations with other activities such as fine dining and access to shopping. Mandala Research's studies across the generations, shows that most tourists want to combine these activities for the most exciting vacations possible. Included in this are trip planning and travel behavior, as well as the importance of the historic or cultural destinations. The extensive research will provide accurate data about how tourists will spend their time and what their specific goals are while they are at a particular destination. This research can show cities, towns and resort communities where they are lacking and where they are succeeding. Knowing where to improve and what is being done properly is crucial to keeping those tourist dollars flowing into your community and keep tourists returning season after season.

To learn more about what Mandala Research offers, visit their Web site at MandalareSearch to take a look at their studies. Their research has been utilized by many top brands in the hospitality industry, as well as major tourist attractions to see how they are perceived by their visitors. Offering access to the best, most accurate information is how Mandala Research helps their customers achieve their goals.
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Mandala Research is a trusted market research firm offering a diverse range of hotel, travel & tourism marketing research products and services for Fortune 500 companies, non-profits and government agencies. Learn more at

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This article was published on 2011/01/13